Artists

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Non-Format

SugarFactory

Non-Format

Oslo, Norway / Minneapolis, USA


http://www.non-format.com

Non-Format is the creative direction and design pairing of Kjell Ekhorn (Norwegian) and Jon Forss (British). They work from their studios in the Twin Cities and Oslo, creating award-winning projects that combine their distinctive approaches to imagemaking and custom typography, for the widest range of clients imaginable.

Statement

Let’s face it; everyone knows that you’re the visible personification of absolute perfection. That’s a given. But what some people don’t know yet is that when you party, you party hard. SugarFactory helps you convey to your public that, sure, it’s okay to be a little bit intimidated by your supermodel looks and rock star demeanour, but, deep down, you’re as fun-fuelled as the next guy; so long as the next guy is Karl Lagerfeld, on acid. So go on, let your hair down. Wow, what do you wash that in, unicorn milk?

Recommended for: party invitations, launch announcements, declarations of independence, addresses to the expectant bourgeoisie, letters to shareholders, vague threats, apologies to angry villagers, ghost-written autobiographies.

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