New York, USA / Barcelona, Spain
Alex Trochut is an illustrator, designer, and typographer known for his geometrically precise yet fluid, sensual forms. His work is sought after for its ability to elevate a simple word or symbol into a piece of inspiring conceptual art. There is a dynamic exchange occurring between his designs and the viewer, as they engage in a conversation based upon visual metaphor, puns, and references that require a cultural viewfinder. Beginning as a freelance designer, Trochut established his Barcelona-based design studio in 2007. Now dividing his time between Brooklyn and Barcelona, his client list includes Coca-Cola, Nike, Pepsi, Adidas, Puma, the Rolling Stones, The New York Times and Absolut.
Tidy desk, tidy mind. But let’s face it, that’s not how your mind really operates. This filter speaks the truth about how things look from the inside, and helps one express everything that’s happening up there in all its messy glory.
Recommended for: hi-tech grandmas and bodybuilding yayo-flautas, self-denial hipsters and technology illiterates, workaholics on holiday and unemployed hard workers.